GETTING TO KNOW US
We are a team of talented, smart, quirky, creative public relations, marketing and design professionals with experience and interest in the life sciences and agriculture, lifestyle brands, new product development and in issue-related campaigns for civic and political consensus building. We believe in the power of the written word to energize, engage, persuade, motivate, humor and endear. Strong visuals only enhance our words — and often communicate without them — conveying powerful, memorable messages.
With a commanding view of Main Street, we work hard and play hard in an historic, restored building in Mt. Horeb, Wisconsin. We believe in fitness as much as we believe in happy hour. And yes, we spend much of the summer working from our lovely front porch.
TEAM
Sarah Botham
President & Founder A science, agriculture and business writer, entrepreneur, marketing strategist…Sami Benz
Senior Account Manager As a senior account manager for Botham, INK., Sami…Bennett Dirksmeyer
Public Relations and Media Specialist Bennett calls on his passion for creating…LET’S WORK TOGETHER.
SERVICES
Branding
Strategy, development, market positioning and audience identification for established and emerging brandsPublic Relations
Message development, media relations and media training, campaign outlines and tactical strategies,…Marketing
Research, audience identification and profiling, strategy with supported tactics, planning and implementation…Advertising
Target-market profiling, traditional- and digital media planning and placement, analytics; campaign concept,…Content Creation
Writing, editing, visual-campaign storyboarding, video production, campaign concepting and brand messagingHow can we help?
We'd love to hear about your project, company, emerging brand or product…WORKFLOW
We bring ideas to life through thoughtful, creative design solutions, working with you at any stage of development or re-branding initiative to deliver powerful results.
We are marketing consultants, but above all else, we are strategists who put the power of words and images to work to define, build, engage and sustain your brand.