Public relations and earned media coverage drives every marketing or branding campaign. Botham, INK.’s PR services in campaign development, research, materials and message development, earned media placement, cross-channel and cross-platform scheduling, delivery and follow-up are designed to best position your company or your brand and drive understanding.
In an ever-evolving, 24 hour news cycle, reporters are pitched story opportunities from every angle. Great PR begins with an understanding of media channels, reporters and influencers who tell your company story through a process of review, assessment and coverage.
Media channels and reporters seek stories that resonate with their audiences. Botham, INK. public relations and earned media strategies provide well-written, concise, clear messaging that tells your story in a way that audiences can relate to, moving our pitches higher in a reporter’s priority list and enhancing your earned media impact. We know PR because we are perpetual consumers of the news in all of its many facets and channels. We tell stories well, with heart, with meaning, with careful attention to messaging, positioning and brand. We’d love to tell yours.
Questions? We would love to connect! Email [email protected] or give us a call 608.437.2202