President & Founder
A science, agriculture and business writer, entrepreneur, marketing strategist and public relations consultant, Sarah began her career as a daily newspaper reporter. She left the newspaper business to pursue a position in the political arena, working as a media analyst, writer and photographer in Wisconsin’s Assembly Caucus. Following a two-year stint as managing editor of InBusiness magazine in Madison, in 1988 she launched Sarah J. Fletcher & Associates (now Botham, INK.), a marketing and public relations consulting firm that specializes in branding and strategic planning. She is also president and founder of Acala Farms, a food products business launched in 2012 and president and founder of WiscoBoxes™, launched in 2016.
Additionally, in 2000, Sarah joined the Department of Life Sciences Communication in the College of Agricultural and Life Sciences at the University of Wisconsin–Madison as a Faculty Associate. She teaches classes in marketing, branding and print and electronic media design and advises the UW–Madison student chapter of the National Agri-Marketing Association (NAMA). Sarah oversees the organization’s activities and is the competition coach for its national-championship student marketing team. She was recognized as Outstanding Student Advisor by the NAMA professional organization in 2008.
She holds board positions with Elkhart Lake’s Road America, The Doyenne Group and the Barneveld Public Library. Sarah earned a B.S. in Public Relations and Speech Communications with a minor in geology/engineering from the University of Wisconsin–Whitewater and is a licensed private pilot. She and her husband, Peter, have one son, Mills, who is a junior at the University of Wisconsin–Madison.
In her free time she enjoys reading, gardening, cooking, sailing, bicycling and motorsports.