Whether you’re refreshing or your just beginning to envision your brand, the KNOW YOUR BRAND workshop provides the opportunity and expertise needed to reflect on and discover the soul of your brand. Brand development for startups to polishing established brands, these workshops define both internal and external company perceptions and assess current brand personality, target audiences, competition and market position. Following the workshop, the Botham, INK. team distills the workshop outcomes into actionable strategies, insights and messaging in a branding framework that becomes the brand foundation. This framework is designed to evolve with your brand over time and seed the direction of subsequent marketing plans.