A marketing plan is a comprehensive document that outlines a brand’s marketing efforts for the coming one-to-three years. It might be a plan specific to a new product or category launch, or may encompass the needs of an entire company. We begin by outlining solid objectives generated through the eyes of your customer, client or end-user. These objectives contribute to a plan that includes quantifiable goals executed through intentional strategies and tactics that are designed to reach identified market segments.
Every marketing plan includes a detailed budget, with projected costs attributed to corresponding strategies and tactics. These strategies and tactics can include earned media opportunities, paid advertising in traditional and digital channels, social media planning, event initiatives and community promotions. The plan includes measures for success benchmarked against campaign progress, and allows for agile adjustment of tactics if changes in industry trends, sales projections or the overall economic outlook require it.
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